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Naked Crab
All in a good claws: Mélanie Laurent was photographed for the Fishlove project – Evening Standard Naked girls on Page 3 can be a good thing. Mélanie Laurent poses for Evening Standard to promote...
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For God’s Sake, Know Your Target Market
Éole Wind via Compfight “They don’t have a clue, it’s bonkers.” Henry shook his head as he drank his London Pride. Entrepreneurs and marketers for the last week had been hiring him to research blogs...
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Power and profit of nudity, naked publicity stunts, and nude marketing
Everyone loves nudity. Bums, tums, chests and breasts. Whether you’re clandestine with nudity or an exhibitionist at heart, when a naked person walks across the street you stop to look. Nudity grabs...
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The difference between and amateur and professional marketer is in the follow-up
Pick up the phone and call a blogger. If they answer you’re incredibly lucky. Most don’t pick up the phone – they’re normally out and about, doing the shopping, eating, watching TV, writing, being...
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Big goals versus small goals and how a Super teddy is changing the world
Supertoy is the world’s first naturally speaking teddy bear. It reached its Kickstarter target of £30,000 in less than a week. It’s a pickle: We have an unfortunate tendency to wrongly...
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What makes a good story? Learn from those that get paid to write them
Press Association is a press agency. They find, write, and sell stories. A good place to go to learn what makes a good one. Do you want to anger a journalist and have them slag you off or worse,...
View ArticleThe Product Is Marketing: The Future of Connected Devices
Products you once thought had nothing to do with the internet are now being connected. This has large ramifications for marketing, because now the product is marketing. Which is just the way it should...
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Spy on your competitors with Deudil and gain the advantage
What does Tyrion from Game of Thrones and small companies have in common? They’re, well, small. But what does Tyrion do extremely well that small companies ought to? He watches his enemies closely and...
View ArticleInternational PR crises: How all moments pass
When you’re in the thick of it, when you feel insurmountable pressure, when it’s like the whole world is on your back, remember this: all things pass. An international client of mine experienced a PR...
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Data for everyone: Import.io gives you structured data from anywhere
‘Data’ is a word most shudder from. Despite its rise in the league of buzz words, data is still the specialism of a few. But that may be about to change thanks to a new startup. Import.io is a free...
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